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FT Partners Advises Giftcards.com on its $120,000,000 Sale to Blackhawk Network

Overview of Transaction

  • On January 6, 2016, Omni Prepaid, LLC ("Omni", "GiftCards.com", or the "Company") announced it has entered into a definitive agreement to be acquired by Blackhawk Network for $120mm
  • Headquartered in Pittsburgh, PA, Omni, which owns and is commonly referred to by its consumer-facing domain GiftCards.com, is a leading online provider of customizable, digital and physical gift card solutions for consumers and businesses of all sizes
  • Blackhawk Network is a leading, multi-channel provider of prepaid gift, telecom and debit cards, and related prepaid products and payment services

Significance of Transaction

  • Represents a highly attractive outcome for both Blackhawk Network and GiftCards.com
  • GiftCards.com's online leadership and expertise position Blackhawk Network to fully capitalize on the growing shift in preferences toward purchasing prepaid products on the web and via mobile devices
  • By merging Blackhawk's current e-commerce offerings and GiftCard.com's distinctive assets, Blackhawk will be able to deliver the broadest selection of gift cards to current and future customers

FT Partners' Role

  • FT Partners served as exclusive strategic and financial advisor to GiftCards.com
  • Transaction highlights FT Partners' continued success advising leading companies and generating highly successful outcomes in the Payments space