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FT Partners Advises Insureon on its Strategic Acquisition of Insurance Noodle

Overview of Transaction

  • On January 7, 2014, Insureon ("Insureon" or the "Company") announced its acquisition of Insurance Noodle ("Insurance Noodle" or "Noodle"), a former subsidiary of Willis Group
  • Insureon is the leading online insurance agency and delivery platform for small-and-micro business owners
  • Insurance Noodle is a premier small commercial and personal insurance online broker
  • Terms of the transaction were not disclosed

Significance of Transaction

  • Enables greater operational efficiency; opportunity to leverage scalable platform with over $100mm in total combined premium
  • Positions combined business to even better serve small business owners in need of commercial insurance
  • Provides Insurance Noodle's brokers / agents increased access to Insureon's technology platform, wide product offering covering more than 550 industry segments, vertical-specific underwriting and expertise, and "A" rated carrier network
  • Combination of Insureon's successful online strategy with Noodle's network of brokers / agents supports Insureon's long-term plans
  • Provides significant footprint for Insureon in the independent and captive agent market
  • Reinforces importance of the large population of small-and-micro businesses to the commercial insurance market and U.S. economy

FT Partners' Role

  • FT Partners served as exclusive strategic and financial advisor for the acquisition and related financing to Insureon and Accretive LLC, the Company‚Äôs controlling shareholder
  • FT Partners leveraged its deep insurance industry knowledge and experience to help Insureon execute a highly successful acquisition
  • Transaction demonstrates FT Partners' continued success in advising leading insurance technology and services clients across the financial technology landscape