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FT Partners Advises Acorns on its Acquisition of GoHenry

Overview of Transaction

  • On April 3, 2023, Acorns, a saving and investing app for everyday people, announced that it had acquired GoHenry and its European arm Pixpay
  • Founded in 2012 in the UK, GoHenry is a financial education app and prepaid debit card with in-app, gamified money lessons designed to teach kids and teens how to be smart with money from a young age
  • Today, GoHenry operates in the UK and US and more recently France, Spain and Italy with its acquisition of French FinTech Pixpay
  • Together, Acorns and GoHenry will serve close to six million subscribers
  • In the US, GoHenry will operate as GoHenry by Acorns while GoHenry & Pixpay will continue to operate under their own brands in the UK & Europe

Significance of Transaction

  • The acquisition marks an acceleration of Acorns’ roadmap by putting the responsible tools of money management and education in the hands of kids, teens and adults, globally

FT Partners' Role

  • FT Partners served as the exclusive strategic and financial advisor to Acorns
  • This transaction highlights FT Partners’ deep domain expertise in the Consumer FinTech space, as well as its continued success in providing buy-side advisory to leading FinTech companies