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FT Partners Advises Goji on its Sale to Seeman Holtz Property & Casualty

Overview of Transaction

  • On November 13, 2018, Goji announced it has been acquired by Seeman Holtz Property & Casualty (“SHPC”)
  • Headquartered in Boston, MA, Goji operates an online analytics and data-driven distribution platform for personal lines of insurance that matches clients with the right coverage at the best prices, through an integrated network of national insurance carriers
  • Goji is a licensed insurance agency in 41 states that writes policies for clients on behalf of insurance carriers
  • SHPC will integrate Goji’s technology platform throughout its divisions and verticals to optimize operational efficiency, better address clients needs and increase production
  • This acquisition marks SHPC’s 50th acquisition

Significance of Transaction

  • Through the acquisition, Goji's clients will gain access to the 400+ carrier relationships and the 50 state agent licenses of SHPC
  • SHPC will continue to expand its access to more digital marketing channels and partnerships, further enhancing its online digital marketing and customer acquisition capabilities

FT Partners' Role

  • FT Partners served as exclusive strategic and financial advisor to Goji
  • FT Partners previously advised Goji on its $15 million financing in November 2017
  • This transaction highlights FT Partners’ strong expertise across the InsurTech landscape