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FT Partners Advises GreenSky in its Minority Investment

Overview of Transaction

  • GreenSky completed a minority $300 million financing round from TPG, DST, Iconiq and Wellington Management
  • The Company provides an online loan platform that allows businesses to offer flexible credit programs to their customers – promoting higher transaction values and driving sales growth
  • GreenSky's proprietary, technology-driven platform enables partners to make informed, real-time credit decisions and allows for real-time transaction processing
  • The Company has grown to be a leader in the emerging Alternative Lending space, with a particular focus on home improvement financing

Significance of Transaction

  • Represents the largest private equity financing in the Alternative Lending space to date
  • Demonstrates a fundamental shift in lending customer acquisition models away from traditional banks and towards specialists like GreenSky
  • This transaction positions GreenSky as a clear leader in Alternative Lending and enables the company to continue to innovate and bring additional products to market

FT Partners' Role

  • FT Partners served as exclusive strategic and financial advisor to GreenSky and its Board of Directors
  • FT Partners leveraged its deep knowledge, extensive experience and broad industry relationships to help achieve a highly favorable outcome for the Company
  • FT Partners also advised Greensky on its $50mm strategic investment by Fifth Third Bank
  • Transaction demonstrates FT Partners' continued success advising top-tier financial technology companies