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FT Partners Served as Financial Advisor to Sequence on its Sale to Intuit

Overview of Transaction

  • In October 2026, Sequence entered into a definitive agreement to be acquired by Intuit.
  • Sequence is an AI-native revenue management platform that helps B2B finance and commercial teams automate the full quote-to-revenue lifecycle, including deal configuration, pricing, billing, invoicing, collections, and revenue recognition. Founded in 2021 and based in London and New York, Sequence serves finance teams at high-growth AI, software and services companies.
  • Intuit is a global financial technology platform dedicated to empowering the consumers, businesses, and accountants they serve, with products including TurboTax, Credit Karma, QuickBooks, Mailchimp, Intuit Enterprise Suite and Intuit Accountant Suite.

Significance of Transaction

  • The acquisition will allow Intuit to deliver mature revenue management to customers, further extending Intuit Enterprise Suite, creating a single platform to price, bill, and collect on revenue tied to consumption, usage, seats, and milestones.
  • Sequence strengthens Intuit’s mid-market offering, enabling Intuit to serve new industries, such as B2B software and professional services, that increasingly leverage AI consumption models; this provides businesses with a modern alternative to legacy ERP systems, which still require manual processes to manage revenue.
  • Sequence’s leadership team, including Co-founders Riya Grover and Enda Cahill, will join Intuit to continue scaling the platform across Intuit’s customer base.

FT Partners' Role

  • FT Partners served as the exclusive strategic and financial advisor to Sequence.
  • This transaction underscores FT Partners’ leading role in advising high-growth, founder-led businesses and its ability to generate highly successful outcomes with leading strategic acquirers.
  • This transaction highlights FT Partners’ deep domain expertise in AI and Office of the CFO solutions, as well as its strong track record advising UK FinTech companies on sales to leading US strategic acquirers.