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FT Partners Advises EMS on its Acquisition of PaymentCloud

Overview of Transaction

  • On January 30, 2024, Electronic Merchant Systems (EMS) announced its acquisition of PaymentCloud
  • Headquartered in Los Angeles, CA, PaymentCloud provides payment processing solutions to eCommerce businesses, covering credit and debit cards, mobile, in-person, and online
  • PaymentCloud’s key offerings include:
  • Best-in-class search engine optimization and digital marketing
  • Custom ISO agent program for clients and merchant partners including features such as API integrations and tailored landing pages
  • Easy-to-use ISV partner program for merchants includes gateway integration, omni-channel payments acceptance, and data security and fraud protection

Significance of Transaction

  • EMS plans to leverage PaymentCloud’s marketing and sales channels to accelerate the expansion of its own inside sales channels and further scale the Company
  • PaymentCloud will further expand EMS’s technology stack, giving merchants more efficient onboarding and processing tools that can be utilized throughout the entire merchant ecosystem

FT Partners' Role

  • FT Partners served as the exclusive financial and strategic advisor to EMS on this acquisition; FT Partners previously advised EMS on its majority investment in Paysley in 2022
  • This transaction underscores FT Partners' deep FinTech expertise and its successful track record in the Payments space